And it's not like there is a SALE season only once in our life or once a year, but today I realized that women were smiling around and running from shop to shop looking happier than they were during the Christmas shopping time...hmm...maybe cause they were buying presents for themselves now :-)
Anyway to come to my rational and economical point of view: you mainly get two sale seasons per year (although shops reduce prices whenever they like, massive cut offs only happen twice a year) so it would be logical that you shop 2 times a year and stay relaxed for the rest of the time. I know I do (bought 3 nice pairs of boots today :-) for 75Euro all). It's not that I don't like shopping the rest of the year, but I would feel pretty stupid if I bought something knowing that it would cost 50% less in two weeks. I mean it's not like we don't have any clothes or shoes to wear, or? So we could wait until it's SALE time.
Of course there are some exceptions: you wear designer clothes and need to have the last, hip and trendy skirt...don't agree with chicks who live for that but I guess it's better for them to shop than to get drunk each time they would need a new belt:-). And then you need to buy presents... , although if you are a mastermind you can use the sale season to make a federal reserve. And I guess the last exception would be when you really need something: new shoes because of a broken heel or a dress for an unexpected wedding.
So take advantage of the sale season, be rational and buy yourself something nice :-) New clothes always make a girl smile ;-)...happymaking